When creating marketing materials for your business, you’ll eventually need to deliver the project files either to your printer or upload an image to the internet via a social media platform or your website.

Here’s a handy list explaining the file types you’ll most likely use when creating marketing projects.

  • JPG
    • This file is used for images. You’ll need high quality, large photos. It will have a white background.
  • PNG
    • This is another image file. However, when saving to this type of file, the image or illustration will have a clear background surrounding it.
      • Note:  Other images files include:  TIF and GIF
  • PDF
    • PDF stands for “portable document format” and was introduced to ease the sharing of documents between computers and across operating system platforms.
    • This is a pretty universal file that can be read, but usually not modified, by almost all software programs. Your printer, whether an online or local vendor will most likely want your project files in this format. Vector files can be saved and read from this format as well if you’re delivering illustrations or logo files.
  • EPS
    • EPS stands for “encapsulated post script” and is a file extension for a graphics file format used in vector-based images and text. These files can be read and edited by desktop publishing and layout software like Adobe Illustrator or InDesign.

I go into the specifics of file types and how they are used when creating marketing materials for business in the Graphic Design Tutor Master Class.

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